Bait and Switch
The advertised vehicle or price disappears when you arrive, and the pitch moves to a costlier alternative. Do not let the trip become a commitment.
Follow the Evidence
The Simple Version
A vehicle can sell or a listing can be wrong without proving deceptive intent. The red flag grows when the dealer confirmed the exact VIN and price, cannot document when availability changed, keeps advertising it, or repeatedly steers shoppers to higher-priced vehicles. Preserve what you can observe.
Immediate Action
Screenshot the Whole Offer
Capture the VIN, stock number, price, mileage, conditions, fine print, page address, and date—not just the headline.
Confirm Before the Drive
Get the exact vehicle and out-the-door price in writing. A phone-only “yes” is much harder to document later.
Report the Pattern
If the evidence points beyond a one-off mistake, file a factual complaint at ReportFraud.ftc.gov and follow your state's consumer complaint process.
Sources & Further Reading
- FTC: Car dealer ads and promotions—know before you go
- eCFR: Guides Against Bait Advertising, 16 CFR Part 238
- FTC: Report fraud
Notes: Sources are provided for general education. Rules can vary by state and change over time.
Share This Tactic
Notes: Rules and enforcement vary by state. If a situation feels off, pause the deal and verify everything in writing.
