Bait and Switch
The advertised vehicle or price disappears when you arrive, and the pitch moves to a costlier alternative. Do not let the trip become a commitment.
Follow the Evidence
What this means
A vehicle can sell or a listing can be wrong without proving deceptive intent. The red flag grows when the dealer confirmed the exact VIN and price, cannot document when availability changed, keeps advertising it, or repeatedly steers shoppers to higher-priced vehicles. Preserve what you can observe.
What to do now
Check: Advertised offer unavailable
Are they steering you to a costlier replacement?
Do not let travel time pull you into a different purchase. Save the ad and confirmation, ask for the change in writing, and leave if the exact offer is unavailable.
Screenshot the Whole Offer
Capture the VIN, stock number, price, mileage, conditions, fine print, page address, and date—not just the headline.
Confirm Before the Drive
Get the exact vehicle and out-the-door price in writing. A phone-only “yes” is much harder to document later.
Report the Pattern
If the evidence points beyond a one-off mistake, file a factual complaint at ReportFraud.ftc.gov and follow your state's consumer complaint process.
Sources & Further Reading
- FTC: Car dealer ads and promotions—know before you go
- eCFR: Guides Against Bait Advertising, 16 CFR Part 238
- FTC: Report fraud
These sources explain general rules. Check current requirements in your state and the terms in your own paperwork.
More help with this issue
Share this explanation
Rules can vary by state. Check the written offer and the linked sources. If a key term is still unclear, pause before signing.
