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Hidden Profit

The Rate Markup

A lender approves you at one interest rate, but the dealer quotes you a higher APR (Annual Percentage Rate—the cost of borrowing money, shown as a percentage). That markup can cost you thousands over the life of the loan.

How It Works

The Simple Version

When you finance through a dealer (called 'indirect financing'), the bank approves you at a certain interest rate—but the dealer presents you a higher rate and keeps the difference as profit. For example, if the bank approves you at 5% but the dealer tells you 7%, they pocket that 2% spread. Your best defense is getting pre-approved at a bank or credit union first, so you have a rate to compare against.

The Math That Hurts: On a $30,000 loan for 60 months:

  • At 5% APR: You pay $33,968 total ($3,968 in interest)
  • At 7% APR: You pay $35,642 total ($5,642 in interest)
  • Extra interest cost: ~$1,674

How It Happens: You may not be shown the lender's base approval terms (called the "buy rate"—the actual rate the bank approved). Without a competing offer from your own bank or credit union, it's hard to know whether the APR you're being offered is the best available to you.

Who Gets Hit Hardest: Anyone who shops by monthly payment or doesn't compare at least one outside pre-approval.

Industry Term: You may hear this called "dealer reserve" or "participation" (the profit dealers make from marking up your rate). Rules and caps can vary by lender program and by state, so your best protection is getting a pre-approval from your own bank/credit union and asking for a full, itemized deal sheet.

Quick Decision

Quick Math

Each 1% rate increase on a $30,000 / 60-month loan costs you:

~$800

Worth fighting for.

How to Protect Yourself

Get Pre-Approved First

Visit your bank or credit union before the dealership. A pre-approval (a written loan offer with your rate) is your proof of what rate you actually qualify for. Dealers can't lie about your creditworthiness when you have documentation.

Ask for the "Buy Rate"

The "buy rate" is the actual rate the bank approved you for—before the dealer adds their markup. You can directly ask: "What is the buy rate from the bank before any dealer participation?" They may not answer, but asking signals that you know how this works.

Credit Union Advantage

Credit unions (member-owned non-profit financial institutions) often have competitive auto loan rates and make it easy to get a pre-approval. Even if you end up financing at the dealership, walking in with a pre-approval gives you leverage and a benchmark to compare against.

Start with your existing bank/credit union and local credit unions. Eligibility and rates vary—compare offers in writing.

Sources & Further Reading

Notes: Sources are provided for general education. Rules can vary by state and change over time.